diff --git a/classes/breadcrumbs.go b/classes/breadcrumbs.go
index 5560e79..a43071e 100644
--- a/classes/breadcrumbs.go
+++ b/classes/breadcrumbs.go
@@ -160,3 +160,39 @@ func (s *Service) Trail(ctx context.Context, db *gorm.DB, settings models.Settin
 	}
 	return append(out, schema.Crumb{Name: name, URL: site + path, Path: path})
 }
+
+// ParentOption is one choice of the primary category field (P33-23).
+type ParentOption struct {
+	Value string `json:"value"`
+	Label string `json:"label"`
+}
+
+// ParentOptions lists a record's parents as primary category choices, in
+// descriptor order, labelled with their title in locale (the default
+// locale when "").
+func (s *Service) ParentOptions(ctx context.Context, key, id, locale string) []ParentOption {
+	out := []ParentOption{}
+	reg := s.Registry()
+	if reg == nil || key == "" || id == "" {
+		return out
+	}
+	rec, err := reg.Describe(ctx, key, id, s.UnprefixedLocale())
+	if err != nil || rec == nil {
+		return out
+	}
+	if locale == "" {
+		if db, err := s.DB(ctx); err == nil {
+			locale = s.DefaultLocale(ctx, db)
+		}
+	}
+	for _, ref := range rec.Parents {
+		label := ParentValue(ref)
+		if parent, err := reg.Describe(ctx, ref.Type, ref.ID, s.UnprefixedLocale()); err == nil && parent != nil {
+			if l := contentLocale(parent, locale); strings.TrimSpace(l.Title) != "" {
+				label = l.Title
+			}
+		}
+		out = append(out, ParentOption{Value: ParentValue(ref), Label: label})
+	}
+	return out
+}
diff --git a/classes/entries.go b/classes/entries.go
index b1f43d6..1d6cc25 100644
--- a/classes/entries.go
+++ b/classes/entries.go
@@ -22,6 +22,30 @@ var EntryColumns = []string{
 // every locale row (Q-5): the social image.
 const SharedColumn = "og_image"
 
+// DataColumns are the SEO tab values stored in an entry's data (P33-23):
+// the primary parent and the structured data value. Like the social image
+// they are one per record, written on every locale row.
+var DataColumns = []string{DataPrimaryParent, DataSchema}
+
+// sharedColumns are every value shared by the locale rows of a record.
+var sharedColumns = append([]string{SharedColumn}, DataColumns...)
+
+// SharedData returns a record's shared data value: the first non-empty
+// value in locale order.
+func SharedData(entries map[string]models.Entry, key string) string {
+	locales := make([]string, 0, len(entries))
+	for locale := range entries {
+		locales = append(locales, locale)
+	}
+	sort.Strings(locales)
+	for _, locale := range locales {
+		if v := entryData(entries[locale], key); v != "" {
+			return v
+		}
+	}
+	return ""
+}
+
 // SharedValue returns a record's shared social image: the first non-empty
 // value in locale order.
 func SharedValue(entries map[string]models.Entry) string {
@@ -61,6 +85,8 @@ func entryValue(e models.Entry, column string) string {
 		return e.OGDescription
 	case "og_image":
 		return e.OGImage
+	case DataPrimaryParent, DataSchema:
+		return entryData(e, column)
 	}
 	return ""
 }
@@ -85,6 +111,17 @@ func setEntryValue(e *models.Entry, column, value string) {
 		e.OGDescription = value
 	case "og_image":
 		e.OGImage = value
+	case DataPrimaryParent, DataSchema:
+		data := models.JSONMap{}
+		for k, v := range e.Data {
+			data[k] = v
+		}
+		if value == "" {
+			delete(data, column)
+		} else {
+			data[column] = value
+		}
+		e.Data = data
 	}
 }
 
@@ -152,7 +189,11 @@ func (s *Service) SaveRecord(ctx context.Context, db *gorm.DB, in RecordWrite) (
 	}
 	described := s.recordLocales(ctx, in.Type.Key, in.ID)
 	values := in.Values
-	if shared, ok := values[SharedColumn]; ok {
+	for _, column := range sharedColumns {
+		shared, ok := values[column]
+		if !ok {
+			continue
+		}
 		// One value for every locale of the record (Q-5).
 		v := ""
 		for _, text := range shared {
@@ -166,10 +207,10 @@ func (s *Service) SaveRecord(ctx context.Context, db *gorm.DB, in RecordWrite) (
 			all[locale] = v
 		}
 		copied := RecordValues{}
-		for column, perLocale := range values {
-			copied[column] = perLocale
+		for c, perLocale := range values {
+			copied[c] = perLocale
 		}
-		copied[SharedColumn] = all
+		copied[column] = all
 		values = copied
 	}
 	touched := map[string]models.Entry{}
diff --git a/classes/field_types.go b/classes/field_types.go
index bdc56c1..ed7d247 100644
--- a/classes/field_types.go
+++ b/classes/field_types.go
@@ -2,10 +2,13 @@ package classes
 
 import (
 	"context"
+	"errors"
 	"fmt"
 	"net/url"
 	"strings"
 
+	"git.golem15.com/golem15/sm-seo-plugin/classes/schema"
+	"git.golem15.com/golem15/sm-seo-plugin/models"
 	"git.golem15.com/golem15/summercms/modules/backpack"
 	"git.golem15.com/golem15/summercms/modules/pact"
 )
@@ -18,6 +21,9 @@ const (
 	ElementImage        = "golem15-seo-image"
 	ElementRobotsTxt    = "golem15-seo-robotstxt"
 	ElementRobotsTester = "golem15-seo-robotstester"
+	ElementSchema       = "golem15-seo-schema"
+	ElementGraph        = "golem15-seo-graph"
+	ElementParent       = "golem15-seo-parent"
 )
 
 // The element bundle every SEO field type loads.
@@ -73,6 +79,126 @@ func FieldTypes(app func() *backpack.App, permission string) []pact.FormFieldTyp
 			Scripts: elementScripts, Styles: elementStyles,
 			Decode: decodeRobotsTxt,
 		},
+		{
+			Name: "seoschema", Element: ElementSchema,
+			Scripts: elementScripts, Styles: elementStyles,
+			Options: []string{"kind", "contentType"}, CheckOptions: checkKind,
+			Decode: decodeSchema(app),
+		},
+		{
+			Name: "seoparent", Element: ElementParent,
+			Scripts: elementScripts, Styles: elementStyles,
+			Options: []string{"contentType"},
+			Decode:  decodeParent(app),
+		},
+	}
+}
+
+// checkKind accepts the content kinds of pact.ContentDescriptor.
+func checkKind(options map[string]any) error {
+	if raw, ok := options["kind"]; ok {
+		switch s, _ := raw.(string); s {
+		case "", schema.KindArticle, schema.KindCollection, schema.KindProfile, schema.KindPage:
+		default:
+			return fmt.Errorf("kind must be article, collection, profile or page, got %v", raw)
+		}
+	}
+	return nil
+}
+
+// optionString reads a string option.
+func optionString(options map[string]any, key string) string {
+	s, _ := options[key].(string)
+	return s
+}
+
+// SchemaRefusal renders a refused seo_schema value with the schema.* copy
+// in the request locale (UI-SPEC C17).
+func (s *Service) SchemaRefusal(ctx context.Context, kind string, err error) string {
+	var se *schema.Error
+	if !errors.As(err, &se) {
+		return s.PhraseCtx(ctx, "golem15.seo::lang.schema.invalid_json", map[string]string{"error": err.Error()})
+	}
+	switch se.Code {
+	case schema.CodeInvalidJSON:
+		return s.PhraseCtx(ctx, "golem15.seo::lang.schema.invalid_json", map[string]string{"error": se.Detail})
+	case schema.CodeTypeUnknown:
+		return s.PhraseCtx(ctx, "golem15.seo::lang.schema.type_unknown", map[string]string{"type": kind})
+	case schema.CodeFieldInvalid:
+		label, message := "golem15.seo::lang.schema.field_price", "golem15.seo::lang.schema.price_invalid"
+		if se.Field == "currency" {
+			label, message = "golem15.seo::lang.schema.field_currency", "golem15.seo::lang.schema.currency_invalid"
+		}
+		return s.PhraseCtx(ctx, "golem15.seo::lang.schema.field_invalid", map[string]string{
+			"field":   s.PhraseCtx(ctx, label, nil),
+			"message": s.PhraseCtx(ctx, message, nil),
+		})
+	}
+	keys := map[string]string{
+		schema.CodeNotObject: "golem15.seo::lang.schema.not_object",
+		schema.CodeTooLarge:  "golem15.seo::lang.schema.too_large",
+		schema.CodeTooDeep:   "golem15.seo::lang.schema.too_deep",
+		schema.CodeScriptTag: "golem15.seo::lang.schema.script_tag",
+	}
+	return s.PhraseCtx(ctx, keys[se.Code], nil)
+}
+
+// SchemaVariant is the registry kind of a record of contentType, "" for
+// other types.
+func SchemaVariant(record any) string {
+	if p, ok := record.(*models.Page); ok && p != nil {
+		return p.Kind
+	}
+	return ""
+}
+
+// decodeSchema checks and normalises the seoschema value (E8): a JSON
+// string or "" (UI-SPEC C17); every refusal answers the schema.* copy.
+func decodeSchema(app func() *backpack.App) func(context.Context, pact.FormFieldValue) (pact.FormFieldDecoded, error) {
+	return func(ctx context.Context, in pact.FormFieldValue) (pact.FormFieldDecoded, error) {
+		raw, ok := stringValue(in.Value)
+		if !ok {
+			return pact.FormFieldDecoded{}, &pact.FormFieldError{Messages: []string{"golem15.seo::lang.schema.not_object"}}
+		}
+		kind := optionString(in.Options, "kind")
+		stored, _, err := schema.Normalize(kind, SchemaVariant(in.Record), raw)
+		if err != nil {
+			svc, serr := NewService(app())
+			if serr != nil {
+				return pact.FormFieldDecoded{}, &pact.FormFieldError{Messages: []string{err.Error()}}
+			}
+			return pact.FormFieldDecoded{}, &pact.FormFieldError{Messages: []string{svc.SchemaRefusal(ctx, kind, err)}}
+		}
+		return pact.FormFieldDecoded{Value: stored}, nil
+	}
+}
+
+// decodeParent accepts "" (the first parent) or one of the record's
+// parents as <type>:<id>.
+func decodeParent(app func() *backpack.App) func(context.Context, pact.FormFieldValue) (pact.FormFieldDecoded, error) {
+	return func(ctx context.Context, in pact.FormFieldValue) (pact.FormFieldDecoded, error) {
+		raw, ok := stringValue(in.Value)
+		raw = strings.TrimSpace(raw)
+		if !ok {
+			return pact.FormFieldDecoded{}, &pact.FormFieldError{Messages: []string{"golem15.seo::lang.api.value_invalid"}}
+		}
+		if raw == "" {
+			return pact.FormFieldDecoded{Value: ""}, nil
+		}
+		svc, err := NewService(app())
+		if err != nil {
+			return pact.FormFieldDecoded{}, err
+		}
+		id := ""
+		if in.Record != nil && in.DB != nil {
+			id, _ = RecordKey(in.DB, in.Record)
+		}
+		for _, opt := range svc.ParentOptions(ctx, optionString(in.Options, "contentType"), id, "") {
+			if opt.Value == raw {
+				return pact.FormFieldDecoded{Value: raw}, nil
+			}
+		}
+		return pact.FormFieldDecoded{}, &pact.FormFieldError{Messages: []string{"golem15.seo::lang.api.value_invalid"}}
 	}
 }
 
@@ -165,3 +291,29 @@ func ValidURLRef(v string) bool {
 	u, err := url.Parse(v)
 	return err == nil && (u.Scheme == "http" || u.Scheme == "https") && u.Host != ""
 }
+
+// SchemaProblem is a refused seo_schema value as an API problem.
+func SchemaProblem(kind string, err error) models.Problem {
+	var se *schema.Error
+	if !errors.As(err, &se) {
+		return models.Problem{Key: "golem15.seo::lang.schema.invalid_json", Params: map[string]string{"error": err.Error()}}
+	}
+	switch se.Code {
+	case schema.CodeInvalidJSON:
+		return models.Problem{Key: "golem15.seo::lang.schema.invalid_json", Params: map[string]string{"error": se.Detail}}
+	case schema.CodeTypeUnknown:
+		return models.Problem{Key: "golem15.seo::lang.schema.type_unknown", Params: map[string]string{"type": kind}}
+	case schema.CodeFieldInvalid:
+		if se.Field == "currency" {
+			return models.Problem{Key: "golem15.seo::lang.schema.currency_invalid"}
+		}
+		return models.Problem{Key: "golem15.seo::lang.schema.price_invalid"}
+	case schema.CodeNotObject:
+		return models.Problem{Key: "golem15.seo::lang.schema.not_object"}
+	case schema.CodeTooLarge:
+		return models.Problem{Key: "golem15.seo::lang.schema.too_large"}
+	case schema.CodeTooDeep:
+		return models.Problem{Key: "golem15.seo::lang.schema.too_deep"}
+	}
+	return models.Problem{Key: "golem15.seo::lang.schema.script_tag"}
+}
diff --git a/classes/history.go b/classes/history.go
index 87f7dbc..e1621e6 100644
--- a/classes/history.go
+++ b/classes/history.go
@@ -342,6 +342,11 @@ func entryValues(e models.Entry) map[string]any {
 	for _, column := range EntryColumns {
 		out[column] = entryValue(e, column)
 	}
+	for _, column := range DataColumns {
+		if v := entryData(e, column); v != "" {
+			out[column] = v
+		}
+	}
 	return out
 }
 
diff --git a/classes/owner.go b/classes/owner.go
index cf91165..23c79e0 100644
--- a/classes/owner.go
+++ b/classes/owner.go
@@ -5,6 +5,7 @@ import (
 	"net/url"
 	"strings"
 
+	"git.golem15.com/golem15/sm-seo-plugin/classes/schema"
 	"git.golem15.com/golem15/sm-seo-plugin/models"
 	"git.golem15.com/golem15/summercms/modules/pact"
 	"gorm.io/gorm"
@@ -126,6 +127,9 @@ func (s *Service) SetURLSEO(ctx context.Context, tx *gorm.DB, in URLSEOWrite) (U
 	for _, column := range EntryColumns {
 		known[column] = true
 	}
+	for _, column := range DataColumns {
+		known[column] = true
+	}
 	for column, raw := range in.Values {
 		v := strings.TrimSpace(raw)
 		switch {
@@ -148,6 +152,27 @@ func (s *Service) SetURLSEO(ctx context.Context, tx *gorm.DB, in URLSEOWrite) (U
 		case column == "og_image" && !ValidImageURL(v):
 			problems[column] = append(problems[column], models.Problem{Key: errImageURL})
 			continue
+		case (column == DataPrimaryParent || column == DataSchema) && owner.WrittenTo != WrittenToRecord:
+			if v != "" {
+				problems[column] = append(problems[column], models.Problem{Key: "golem15.seo::lang.api.record_only"})
+			}
+			continue
+		case column == DataPrimaryParent && v != "":
+			found := false
+			for _, opt := range s.ParentOptions(ctx, typ.Key, owner.ID, "") {
+				found = found || opt.Value == v
+			}
+			if !found {
+				problems[column] = append(problems[column], models.Problem{Key: "golem15.seo::lang.api.value_invalid"})
+				continue
+			}
+		case column == DataSchema:
+			stored, _, err := schema.Normalize(typ.Content.Kind, pageVariant(tx, typ.Key, owner.ID), v)
+			if err != nil {
+				problems[column] = append(problems[column], SchemaProblem(typ.Content.Kind, err))
+				continue
+			}
+			v = stored
 		}
 		values[column] = v
 	}
@@ -181,6 +206,9 @@ func (s *Service) SetURLSEO(ctx context.Context, tx *gorm.DB, in URLSEOWrite) (U
 		for _, column := range EntryColumns {
 			out[column] = EntryValue(e, column)
 		}
+		for _, column := range DataColumns {
+			out[column] = EntryValue(e, column)
+		}
 		return URLSEOResult{Owner: owner, Values: out}, nil
 	}
 	rule := models.Rule{URL: owner.URL, Match: models.MatchExact}
diff --git a/classes/partials.go b/classes/partials.go
index 8f84158..78f486e 100644
--- a/classes/partials.go
+++ b/classes/partials.go
@@ -7,6 +7,7 @@ import (
 	"reflect"
 	"strings"
 
+	"git.golem15.com/golem15/sm-seo-plugin/classes/schema"
 	"git.golem15.com/golem15/sm-seo-plugin/models"
 	"git.golem15.com/golem15/sm-sitemap-plugin/contract"
 	"gorm.io/gorm"
@@ -104,7 +105,7 @@ func (s *Service) EffectiveRows(ctx context.Context, res Result) []EffectiveRow
 		"title": res.SEO.Title, "description": res.SEO.Description, "canonical": res.SEO.Canonical,
 		"robots": res.SEO.Robots, "og_title": res.SEO.OG.Title, "og_description": res.SEO.OG.Description, "og_image": res.SEO.OG.Image,
 	}
-	out := make([]EffectiveRow, 0, len(effectiveProperties))
+	out := make([]EffectiveRow, 0, len(effectiveProperties)+2)
 	for _, p := range effectiveProperties {
 		out = append(out, EffectiveRow{
 			Property: s.PhraseCtx(ctx, p.label, nil),
@@ -113,9 +114,47 @@ func (s *Service) EffectiveRows(ctx context.Context, res Result) []EffectiveRow
 			Mono:     p.mono,
 		})
 	}
+	// Structured data (UI-SPEC C16): the page's schema type and its
+	// breadcrumb trail.
+	if res.JSONLD != nil {
+		typ, source := effectiveSchemaType(res), SourceDefault
+		if res.Sources["schema"] != "" {
+			source = res.Sources["schema"]
+		}
+		out = append(out, EffectiveRow{
+			Property: s.PhraseCtx(ctx, "golem15.seo::lang.effective.schema", nil),
+			Value:    typ,
+			Source:   s.PhraseCtx(ctx, "golem15.seo::lang.effective.source_"+source, nil),
+		})
+		names := make([]string, 0, len(res.Breadcrumbs))
+		for _, c := range res.Breadcrumbs {
+			names = append(names, c.Name)
+		}
+		out = append(out, EffectiveRow{
+			Property: s.PhraseCtx(ctx, "golem15.seo::lang.effective.trail", nil),
+			Value:    strings.Join(names, " › "),
+			Source:   s.PhraseCtx(ctx, "golem15.seo::lang.effective.source_"+SourceContent, nil),
+		})
+	}
 	return out
 }
 
+// effectiveSchemaType is the page's main schema type: its article or
+// service node, else its page node.
+func effectiveSchemaType(res Result) string {
+	page := ""
+	for _, n := range schema.Nodes(res.JSONLD) {
+		id, _ := n["@id"].(string)
+		switch id {
+		case res.URL + "#article", res.URL + "#service":
+			return schema.NodeType(n)
+		case res.URL + "#webpage":
+			page = schema.NodeType(n)
+		}
+	}
+	return page
+}
+
 // newEffectiveView starts a P2 view with its labels and the staging note.
 func (s *Service) newEffectiveView(ctx context.Context) EffectiveView {
 	return EffectiveView{
@@ -205,6 +244,9 @@ func (s *Service) RecordStatus(ctx context.Context, key, id string) (StatusView,
 			}
 		}
 	}
+	if c, ok := s.primaryGoneCallout(ctx, db, key, id); ok {
+		view.Callouts = append(view.Callouts, c)
+	}
 	exclusions, err := s.RecordSitemapExclusions(ctx, key, id)
 	if err != nil {
 		return view, err
@@ -346,3 +388,42 @@ func RecordKey(db *gorm.DB, record any) (string, error) {
 func reflectValue(record any) reflect.Value {
 	return reflect.Indirect(reflect.ValueOf(record))
 }
+
+// primaryGoneCallout warns that a record's stored primary category is no
+// longer one of its parents, so the first one is used (UI-SPEC C16).
+func (s *Service) primaryGoneCallout(ctx context.Context, db *gorm.DB, key, id string) (Callout, bool) {
+	reg := s.Registry()
+	if reg == nil {
+		return Callout{}, false
+	}
+	typ, ok := reg.ContentType(key)
+	if !ok || typ.Content == nil {
+		return Callout{}, false
+	}
+	entries, err := LoadEntries(db, typ.Content.Model, id)
+	if err != nil {
+		return Callout{}, false
+	}
+	stored := SharedData(entries, DataPrimaryParent)
+	if stored == "" {
+		return Callout{}, false
+	}
+	rec, err := reg.Describe(ctx, key, id, s.UnprefixedLocale())
+	if err != nil || rec == nil {
+		return Callout{}, false
+	}
+	if _, _, gone := PrimaryParent(rec, stored); !gone {
+		return Callout{}, false
+	}
+	name := stored
+	if pt, pid, ok := strings.Cut(stored, ":"); ok {
+		if parent, err := reg.Describe(ctx, pt, pid, s.UnprefixedLocale()); err == nil && parent != nil {
+			if l := contentLocale(parent, s.DefaultLocale(ctx, db)); strings.TrimSpace(l.Title) != "" {
+				name = l.Title
+			}
+		}
+	}
+	return Callout{
+		Title: s.PhraseCtx(ctx, "golem15.seo::lang.status.primary_gone", map[string]string{"name": name}),
+	}, true
+}
diff --git a/classes/resolver.go b/classes/resolver.go
index 4025fbb..74a50c0 100644
--- a/classes/resolver.go
+++ b/classes/resolver.go
@@ -83,6 +83,8 @@ type Result struct {
 	// TypeKey and RecordID name the record behind the URL, "" when none.
 	TypeKey  string `json:"-"`
 	RecordID string `json:"-"`
+	// Merged names the generated values custom JSON-LD replaced.
+	Merged []schema.Merged `json:"-"`
 }
 
 // SEO is the head metadata of a resolved page.
@@ -157,6 +159,9 @@ type Resolver struct {
 	// non-production lock (D-22) is not applied. The sitemap filter decides
 	// on these, so staging lists the same addresses as production.
 	production bool
+	// schema replaces the stored seo_schema value of the page when set
+	// (the graph preview of unsaved changes and the MCP graph tool).
+	schema *string
 }
 
 // Resolver returns the service's resolver.
@@ -799,6 +804,7 @@ func (r *Resolver) resolveAt(ctx context.Context, db *gorm.DB, settings models.S
 		if err := svc.structuredData(ctx, db, settings, &res, structuredIn{
 			key: key, id: res.RecordID, rec: rec, entry: entry, content: content,
 			locale: locale, path: path, url: self, home: home, siteName: svc.SiteName(ctx, settings, locale), seo: seo,
+			schemaValue: r.schema, sources: src,
 		}); err != nil {
 			return Result{}, err
 		}
diff --git a/classes/schema/custom.go b/classes/schema/custom.go
new file mode 100644
index 0000000..9531c22
--- /dev/null
+++ b/classes/schema/custom.go
@@ -0,0 +1,285 @@
+package schema
+
+import (
+	"bytes"
+	"encoding/json"
+	"errors"
+	"fmt"
+	"io"
+	"regexp"
+	"sort"
+	"strings"
+)
+
+// The caps of custom JSON-LD (UI-SPEC C17, T-33-24).
+const (
+	MaxCustomBytes = 16 * 1024
+	MaxCustomDepth = 8
+)
+
+// The codes of a refused value; each is a phrase key under schema.
+const (
+	CodeInvalidJSON  = "invalid_json"
+	CodeNotObject    = "not_object"
+	CodeTooLarge     = "too_large"
+	CodeTooDeep      = "too_deep"
+	CodeScriptTag    = "script_tag"
+	CodeTypeUnknown  = "type_unknown"
+	CodeFieldInvalid = "field_invalid"
+)
+
+// Error is a refused structured data value: a code, and for invalid JSON
+// the parser's message with its line and column; for a field the field
+// name.
+type Error struct {
+	Code   string
+	Detail string
+	Field  string
+}
+
+func (e *Error) Error() string {
+	if e.Detail != "" {
+		return "schema: " + e.Code + ": " + e.Detail
+	}
+	return "schema: " + e.Code
+}
+
+// Value is the stored seo_schema value (UI-SPEC C17): the editor's type
+// ("" for the kind's default), the Service fields and the custom JSON-LD.
+type Value struct {
+	Type   string        `json:"type"`
+	Fields ServiceFields `json:"fields"`
+	Custom string        `json:"custom"`
+}
+
+// ParseValue reads a stored or submitted value; "" is the zero value.
+func ParseValue(raw string) (Value, error) {
+	var v Value
+	if strings.TrimSpace(raw) == "" {
+		return v, nil
+	}
+	if err := json.Unmarshal([]byte(raw), &v); err != nil {
+		return Value{}, &Error{Code: CodeInvalidJSON, Detail: err.Error()}
+	}
+	return v, nil
+}
+
+// scriptTag finds a literal <script in any letter case.
+var scriptTag = regexp.MustCompile(`(?i)<\s*/?\s*script`)
+
+// currencyPattern is an ISO 4217 code.
+var currencyPattern = regexp.MustCompile(`^[A-Z]{3}$`)
+
+// Normalize checks a submitted value for kind and returns it in its
+// stored form: the type checked against the kind's list, Service fields
+// kept only for Service (price and currency checked), the custom JSON-LD
+// decoded with the C17 caps and re-serialised, never echoed as typed. The
+// empty value stays "".
+func Normalize(kind, variant, raw string) (string, Value, error) {
+	v, err := ParseValue(raw)
+	if err != nil {
+		return "", Value{}, err
+	}
+	v.Type = strings.TrimSpace(v.Type)
+	if !Allowed(kind, v.Type) {
+		return "", Value{}, &Error{Code: CodeTypeUnknown}
+	}
+	if EffectiveType(kind, variant, v.Type) == TypeService {
+		f := v.Fields
+		f.ServiceType, f.AreaServed = strings.TrimSpace(f.ServiceType), strings.TrimSpace(f.AreaServed)
+		f.Price, f.Currency = strings.TrimSpace(f.Price), strings.ToUpper(strings.TrimSpace(f.Currency))
+		if f.Price != "" {
+			if NormalizePrice(f.Price) == "" {
+				return "", Value{}, &Error{Code: CodeFieldInvalid, Field: "price"}
+			}
+			f.Price = NormalizePrice(f.Price)
+		}
+		if f.Currency != "" && !currencyPattern.MatchString(f.Currency) {
+			return "", Value{}, &Error{Code: CodeFieldInvalid, Field: "currency"}
+		}
+		v.Fields = f
+	} else {
+		v.Fields = ServiceFields{}
+	}
+	v.Custom = strings.TrimSpace(v.Custom)
+	if v.Custom != "" {
+		nodes, err := DecodeCustom(v.Custom)
+		if err != nil {
+			return "", Value{}, err
+		}
+		var out any = nodes
+		if len(nodes) == 1 {
+			out = nodes[0]
+		}
+		pretty, err := json.MarshalIndent(out, "", "  ")
+		if err != nil {
+			return "", Value{}, &Error{Code: CodeInvalidJSON, Detail: err.Error()}
+		}
+		v.Custom = string(pretty)
+	}
+	if v.Type == "" && v.Custom == "" && v.Fields == (ServiceFields{}) {
+		return "", v, nil
+	}
+	stored, err := json.Marshal(v)
+	if err != nil {
+		return "", Value{}, err
+	}
+	return string(stored), v, nil
+}
+
+// position turns a byte offset of text into its line and column.
+func position(text string, offset int64) (int, int) {
+	if offset > int64(len(text)) {
+		offset = int64(len(text))
+	}
+	line, col := 1, 1
+	for _, r := range text[:offset] {
+		if r == '\n' {
+			line, col = line+1, 1
+		} else {
+			col++
+		}
+	}
+	return line, col
+}
+
+// depth is the nesting depth of a decoded JSON value (an object or a list
+// counts one level).
+func depth(v any) int {
+	switch x := v.(type) {
+	case map[string]any:
+		d := 0
+		for _, c := range x {
+			d = max(d, depth(c))
+		}
+		return d + 1
+	case []any:
+		d := 0
+		for _, c := range x {
+			d = max(d, depth(c))
+		}
+		return d + 1
+	}
+	return 0
+}
+
+// DecodeCustom decodes custom JSON-LD (UI-SPEC C17): an object or a list
+// of objects, at most 16 KB and 8 levels deep, without a literal <script.
+// Invalid JSON is refused with the parser's line and column.
+func DecodeCustom(text string) ([]map[string]any, error) {
+	text = strings.TrimSpace(text)
+	if text == "" {
+		return nil, nil
+	}
+	if len(text) > MaxCustomBytes {
+		return nil, &Error{Code: CodeTooLarge}
+	}
+	if scriptTag.MatchString(text) {
+		return nil, &Error{Code: CodeScriptTag}
+	}
+	dec := json.NewDecoder(strings.NewReader(text))
+	dec.UseNumber()
+	var v any
+	if err := dec.Decode(&v); err != nil {
+		var syn *json.SyntaxError
+		offset := dec.InputOffset()
+		if errors.As(err, &syn) {
+			offset = syn.Offset
+		}
+		line, col := position(text, offset)
+		msg := err.Error()
+		if errors.Is(err, io.ErrUnexpectedEOF) || errors.Is(err, io.EOF) {
+			msg = "unexpected end of JSON input"
+		}
+		return nil, &Error{Code: CodeInvalidJSON, Detail: fmt.Sprintf("line %d, column %d: %s", line, col, msg)}
+	}
+	if dec.More() {
+		line, col := position(text, dec.InputOffset())
+		return nil, &Error{Code: CodeInvalidJSON, Detail: fmt.Sprintf("line %d, column %d: unexpected data after the JSON value", line, col)}
+	}
+	if depth(v) > MaxCustomDepth {
+		return nil, &Error{Code: CodeTooDeep}
+	}
+	var out []map[string]any
+	switch x := v.(type) {
+	case map[string]any:
+		out = []map[string]any{x}
+	case []any:
+		if len(x) == 0 {
+			return nil, &Error{Code: CodeNotObject}
+		}
+		for _, item := range x {
+			m, ok := item.(map[string]any)
+			if !ok {
+				return nil, &Error{Code: CodeNotObject}
+			}
+			out = append(out, m)
+		}
+	default:
+		return nil, &Error{Code: CodeNotObject}
+	}
+	for _, n := range out {
+		delete(n, "@context")
+	}
+	return out, nil
+}
+
+// Merged is one generated node a custom node was merged into, with the
+// generated properties the custom values replace.
+type Merged struct {
+	ID    string
+	Type  string
+	Props []string
+}
+
+// Merge adds custom nodes to a graph (UI-SPEC C17): a node whose @id is a
+// generated node's is merged into it, custom values first; any other node
+// is appended. It answers the merges that replaced generated values.
+func Merge(graph map[string]any, custom []map[string]any) (map[string]any, []Merged) {
+	nodes := Nodes(graph)
+	byID := map[string]map[string]any{}
+	for _, n := range nodes {
+		if id, _ := n["@id"].(string); id != "" {
+			byID[id] = n
+		}
+	}
+	var merged []Merged
+	for _, c := range custom {
+		id, _ := c["@id"].(string)
+		target, ok := byID[id]
+		if id == "" || !ok {
+			nodes = append(nodes, c)
+			if id != "" {
+				byID[id] = c
+			}
+			continue
+		}
+		var props []string
+		for k, v := range c {
+			if k == "@id" {
+				continue
+			}
+			if old, had := target[k]; had && !sameJSON(old, v) {
+				props = append(props, k)
+			}
+			target[k] = v
+		}
+		if len(props) > 0 {
+			sort.Strings(props)
+			merged = append(merged, Merged{ID: id, Type: NodeType(target), Props: props})
+		}
+	}
+	list := make([]any, len(nodes))
+	for i, n := range nodes {
+		list[i] = n
+	}
+	out := map[string]any{"@context": Context, "@graph": list}
+	return out, merged
+}
+
+// sameJSON reports whether two values encode alike.
+func sameJSON(a, b any) bool {
+	x, err1 := json.Marshal(a)
+	y, err2 := json.Marshal(b)
+	return err1 == nil && err2 == nil && bytes.Equal(x, y)
+}
diff --git a/classes/structured.go b/classes/structured.go
index 96603d0..f61d108 100644
--- a/classes/structured.go
+++ b/classes/structured.go
@@ -8,6 +8,7 @@ import (
 
 	"git.golem15.com/golem15/sm-seo-plugin/classes/schema"
 	"git.golem15.com/golem15/sm-seo-plugin/models"
+	"git.golem15.com/golem15/summercms/modules/cabana"
 	"git.golem15.com/golem15/summercms/modules/pact"
 	"gorm.io/gorm"
 )
@@ -111,6 +112,19 @@ type structuredIn struct {
 	home     bool
 	siteName string
 	seo      *SEO
+	// schemaValue replaces the stored seo_schema value when set (the
+	// admin preview of unsaved changes, the MCP graph tool).
+	schemaValue *string
+	// sources is the answer's value sources (the schema type's is set).
+	sources map[string]string
+}
+
+// schemaRaw is the seo_schema value a graph is built with.
+func (in structuredIn) schemaRaw() string {
+	if in.schemaValue != nil {
+		return *in.schemaValue
+	}
+	return entryData(in.entry, DataSchema)
 }
 
 // graphInput composes the builder's input of a page.
@@ -139,6 +153,12 @@ func (s *Service) graphInput(ctx context.Context, db *gorm.DB, settings models.S
 	if in.seo != nil {
 		gi.Description = in.seo.Description
 	}
+	if value, err := schema.ParseValue(in.schemaRaw()); err == nil {
+		gi.Type, gi.Service = value.Type, value.Fields
+		if value.Type != "" && in.sources != nil {
+			in.sources["schema"] = SourceRecord
+		}
+	}
 	if in.key != "" {
 		if typ, ok := s.Registry().ContentType(in.key); ok && typ.Content != nil {
 			gi.Kind = typ.Content.Kind
@@ -214,14 +234,34 @@ func (s *Service) structuredData(ctx context.Context, db *gorm.DB, settings mode
 		name = res.SEO.Title
 	}
 	res.Breadcrumbs = s.Trail(ctx, db, settings, in.rec, entryData(in.entry, DataPrimaryParent), in.locale, in.path, name)
-	graph, err := schema.Build(ctx, s.graphInput(ctx, db, settings, in, res.Breadcrumbs))
+	graph, merged, err := s.buildGraph(ctx, db, settings, in, res.Breadcrumbs)
 	if err != nil {
 		return err
 	}
-	res.JSONLD = graph
+	res.JSONLD, res.Merged = graph, merged
 	return nil
 }
 
+// buildGraph builds a page's graph with its custom JSON-LD merged in
+// (D-44); merged names the generated values the custom nodes replace. A
+// stored custom value that no longer decodes is left out.
+func (s *Service) buildGraph(ctx context.Context, db *gorm.DB, settings models.Settings, in structuredIn, crumbs []schema.Crumb) (map[string]any, []schema.Merged, error) {
+	graph, err := schema.Build(ctx, s.graphInput(ctx, db, settings, in, crumbs))
+	if err != nil {
+		return nil, nil, err
+	}
+	value, err := schema.ParseValue(in.schemaRaw())
+	if err != nil || value.Custom == "" {
+		return graph, nil, nil
+	}
+	custom, err := schema.DecodeCustom(value.Custom)
+	if err != nil || len(custom) == 0 {
+		return graph, nil, nil
+	}
+	graph, merged := schema.Merge(graph, custom)
+	return graph, merged, nil
+}
+
 // PublisherPreview is the view model of the settings' P8 partial: the
 // generated publisher node as indented JSON and its findings as lines, or
 // the all-good line.
@@ -268,3 +308,135 @@ func (s *Service) PublisherPreview(ctx context.Context) (PublisherPreview, error
 	}
 	return out, nil
 }
+
+// GraphAnswer is the structured data of one page (E9, the MCP graph tool):
+// the locale, the page's absolute URL (nil when it has none yet), the
+// graph and every node with its findings (D-46).
+type GraphAnswer struct {
+	Locale string          `json:"locale"`
+	URL    *string         `json:"url"`
+	Graph  map[string]any  `json:"graph"`
+	Nodes  []schema.Report `json:"nodes"`
+}
+
+// graphAnswer turns a resolve answer into a graph answer.
+func graphAnswer(res Result, locale string) GraphAnswer {
+	out := GraphAnswer{Locale: locale, Nodes: []schema.Report{}}
+	if res.Action != ActionOK || res.JSONLD == nil {
+		return out
+	}
+	u := res.URL
+	out.URL, out.Graph, out.Locale = &u, res.JSONLD, res.Locale
+	out.Nodes = schema.Validate(res.JSONLD)
+	return out
+}
+
+// GraphOfURL builds the graph of a public URL; schemaValue (nil: the
+// stored one) replaces the page's seo_schema value. A URL that is not an
+// ok page answers no graph.
+func (s *Service) GraphOfURL(ctx context.Context, rawURL string, schemaValue *string) (GraphAnswer, Result, error) {
+	r := &Resolver{Service: s, schema: schemaValue}
+	res, err := r.Resolve(ctx, rawURL)
+	if err != nil {
+		return GraphAnswer{}, Result{}, err
+	}
+	return graphAnswer(res, res.Locale), res, nil
+}
+
+// GraphOfRecord builds the graph of a record in locale at its own
+// address, published or not; schemaValue (nil: the stored one) replaces
+// its seo_schema value. A record without an address in locale answers no
+// URL and no graph.
+func (s *Service) GraphOfRecord(ctx context.Context, key, id, locale string, schemaValue *string) (GraphAnswer, Result, error) {
+	r := &Resolver{Service: s, schema: schemaValue}
+	res, ok, err := r.ResolveRecord(ctx, key, id, locale)
+	if err != nil {
+		return GraphAnswer{}, Result{}, err
+	}
+	if !ok {
+		return GraphAnswer{Locale: locale, Nodes: []schema.Report{}}, res, nil
+	}
+	return graphAnswer(res, locale), res, nil
+}
+
+// GraphActionName is the SEO tab's graph preview widget action (E9).
+const GraphActionName = "seo_graph"
+
+// graphPayload is the E9 action payload.
+type graphPayload struct {
+	Op     string `json:"op"`
+	Locale string `json:"locale"`
+}
+
+// RecordGraphAction is the E9 widget action of content type key (UI-SPEC
+// C18): op graph answers the graph of the saved record in locale with the
+// unsaved seo_schema value of the form, and its findings.
+func RecordGraphAction(svc func() *Service, key, label, permission string) pact.AdminAction {
+	return pact.AdminAction{
+		Name:        GraphActionName,
+		Label:       label,
+		Permissions: []string{permission},
+		Run: func(ctx context.Context, in pact.AdminActionInput) (pact.AdminActionResult, error) {
+			s := svc()
+			if s == nil {
+				return pact.AdminActionResult{}, ErrNotBooted
+			}
+			var p graphPayload
+			if len(in.Payload) > 0 {
+				if err := json.Unmarshal(in.Payload, &p); err != nil || (p.Op != "" && p.Op != "graph") {
+					return pact.AdminActionResult{}, &cabana.ValidationError{Details: map[string]any{in.Field: []string{"golem15.seo::lang.api.value_invalid"}}}
+				}
+			}
+			db, err := s.DB(ctx)
+			if err != nil {
+				return pact.AdminActionResult{}, err
+			}
+			locale := p.Locale
+			if locale == "" {
+				locale = s.DefaultLocale(ctx, db)
+			}
+			var override *string
+			if raw, ok := in.Values[FieldPrefix+DataSchema]; ok {
+				text, _ := raw.(string)
+				override = &text
+			}
+			if in.RecordID == nil {
+				return pact.AdminActionResult{Data: GraphAnswer{Locale: locale, Nodes: []schema.Report{}}}, nil
+			}
+			answer, _, err := s.GraphOfRecord(ctx, key, strconv.FormatUint(*in.RecordID, 10), locale, override)
+			return pact.AdminActionResult{Data: answer}, err
+		},
+	}
+}
+
+// SchemaMerges are the schema.merged save notices of a record (UI-SPEC
+// C17): one per generated node whose values its custom JSON-LD replaces,
+// in the default locale.
+func (s *Service) SchemaMerges(ctx context.Context, key, id string) ([]pact.FormFieldNotice, error) {
+	db, err := s.DB(ctx)
+	if err != nil {
+		return nil, err
+	}
+	_, res, err := s.GraphOfRecord(ctx, key, id, s.DefaultLocale(ctx, db), nil)
+	if err != nil {
+		return nil, err
+	}
+	var out []pact.FormFieldNotice
+	for _, m := range res.Merged {
+		out = append(out, pact.FormFieldNotice{Message: "golem15.seo::lang.schema.merged", Params: map[string]string{"props": strings.Join(m.Props, ", "), "node": m.Type}})
+	}
+	return out, nil
+}
+
+// CheckSchema refuses a structured data value the SEO tab of record id of
+// content type key would refuse, as a *ProblemsError on schema.
+func (s *Service) CheckSchema(ctx context.Context, kind, key, id, raw string) error {
+	db, err := s.DB(ctx)
+	if err != nil {
+		return err
+	}
+	if _, _, err := schema.Normalize(kind, pageVariant(db, key, id), raw); err != nil {
+		return &ProblemsError{Problems: map[string][]models.Problem{DataSchema: {SchemaProblem(kind, err)}}}
+	}
+	return nil
+}
diff --git a/controllers/api/graph.go b/controllers/api/graph.go
new file mode 100644
index 0000000..182587a
--- /dev/null
+++ b/controllers/api/graph.go
@@ -0,0 +1,48 @@
+package api
+
+import (
+	"context"
+	"errors"
+	"net/http"
+
+	"git.golem15.com/golem15/sm-seo-plugin/classes"
+)
+
+// GetGraphInput is the query of GET /_seo/api/v1/graph.
+type GetGraphInput struct {
+	URL    string  `json:"url" query:"url" jsonschema:"the page: a path such as /blog/post or an absolute URL of the site"`
+	Schema *string `json:"schema,omitempty" query:"schema" jsonschema:"an unsaved structured data value (the seo_set_url_seo schema string) to preview instead of the stored one; omitted: the stored value"`
+}
+
+// Graph serves GET /_seo/api/v1/graph?url=&schema= (D-46, D-10): the
+// JSON-LD @graph the resolve answer of the URL carries, built with the
+// given unsaved schema value when sent, and every node with its missing
+// required and recommended properties (rules false for a type Google has
+// no rules for). It answers {locale, url, graph, nodes}; url and graph are
+// null for an address that is not an ok page. 422 for a URL that is not a
+// path or http(s) URL, or for a schema value the SEO tab would refuse.
+func Graph(service func() *classes.Service) http.HandlerFunc {
+	return manage(service, func(ctx context.Context, svc *classes.Service, r *http.Request) (int, any, error) {
+		q := r.URL.Query()
+		var override *string
+		if q.Has("schema") {
+			v := q.Get("schema")
+			override = &v
+		}
+		answer, res, err := svc.GraphOfURL(ctx, q.Get("url"), override)
+		if errors.Is(err, classes.ErrBadURL) {
+			return 0, nil, Fail(http.StatusUnprocessableEntity, err.Error())
+		}
+		if err != nil {
+			return 0, nil, err
+		}
+		if override != nil && res.TypeKey != "" {
+			if typ, ok := svc.Registry().ContentType(res.TypeKey); ok && typ.Content != nil {
+				if err := svc.CheckSchema(ctx, typ.Content.Kind, res.TypeKey, res.RecordID, *override); err != nil {
+					return 0, nil, err
+				}
+			}
+		}
+		return http.StatusOK, answer, nil
+	})
+}
diff --git a/controllers/api/seo.go b/controllers/api/seo.go
index 99164ca..210b94e 100644
--- a/controllers/api/seo.go
+++ b/controllers/api/seo.go
@@ -20,6 +20,8 @@ type SEOValues struct {
 	OGTitle       *string `json:"og_title,omitempty" jsonschema:"the social title"`
 	OGDescription *string `json:"og_description,omitempty" jsonschema:"the social description"`
 	OGImage       *string `json:"og_image,omitempty" jsonschema:"the social image: a path or an absolute URL"`
+	PrimaryParent *string `json:"primary_parent,omitempty" jsonschema:"records only: the primary category of the breadcrumb trail and the article section, one of the record's parents as <type>:<id> (seo_get_url_seo and the graph tool name them); empty for the first parent. Shared by every locale"`
+	Schema        *string `json:"schema,omitempty" jsonschema:"records only: the structured data as a JSON string {\"type\": schema type or empty for the default, \"fields\": {serviceType, areaServed, price, currency} for Service, \"custom\": custom JSON-LD text (an object or a list, at most 16 KB, no script tag; a node with a generated @id is merged into it)}; empty resets it. Shared by every locale"`
 }
 
 // Map returns the values that are set, keyed by column.
@@ -29,6 +31,7 @@ func (v SEOValues) Map() map[string]string {
 		"title": v.Title, "description": v.Description, "keyphrase": v.Keyphrase,
 		"canonical": v.Canonical, "robots": v.Robots, "og_title": v.OGTitle,
 		"og_description": v.OGDescription, "og_image": v.OGImage,
+		"primary_parent": v.PrimaryParent, "schema": v.Schema,
 	} {
 		if p != nil {
 			out[column] = *p
diff --git a/extensions.go b/extensions.go
index 91ee8e3..bfff363 100644
--- a/extensions.go
+++ b/extensions.go
@@ -3,6 +3,7 @@ package seo
 import (
 	"context"
 	"fmt"
+	"strconv"
 	"strings"
 
 	"git.golem15.com/golem15/sm-seo-plugin/classes"
@@ -34,7 +35,7 @@ func (p *Plugin) AdminActionExtensions() []pact.AdminActionExtension {
 		}
 		out = append(out, pact.AdminActionExtension{
 			Controller: typ.Content.Controller,
-			Form:       p.seoTab(typ.Key, typ.Label),
+			Form:       p.seoTab(typ.Key, typ.Content.Kind),
 		})
 	}
 	if form := p.typeSettingsTabs(types); form != nil {
@@ -205,16 +206,60 @@ fields:
         tab: golem15.seo::lang.tab.seo
 `
 
-// seoTab is the form extension of content type key.
-func (p *Plugin) seoTab(key, label string) *pact.AdminFormExtension {
+// seoTabFor is the SEO tab's fields document of a content type (UI-SPEC
+// C16): seoTabYAML with the primary category after seo_robots for article
+// types (whose records have parents, P33-23), and the structured data
+// field (E8) and its preview (E9) after seo_og_image.
+func seoTabFor(key, kind string) string {
+	doc := seoTabYAML
+	quoted := strconv.Quote(key)
+	if kind == pact.ContentKindArticle {
+		doc = strings.Replace(doc, "    seo_og_title:\n", `    seo_primary_parent:
+        label: golem15.seo::lang.field.primary_category
+        comment: golem15.seo::lang.field.primary_category_comment
+        type: seoparent
+        contentType: `+quoted+`
+        span: full
+        context: [create, update]
+        tab: golem15.seo::lang.tab.seo
+    seo_og_title:
+`, 1)
+	}
+	return strings.Replace(doc, "    seo_effective:\n", `    seo_schema:
+        label: golem15.seo::lang.field.schema
+        comment: golem15.seo::lang.field.schema_comment
+        type: seoschema
+        kind: `+strconv.Quote(kind)+`
+        contentType: `+quoted+`
+        span: full
+        context: [create, update]
+        tab: golem15.seo::lang.tab.seo
+    seo_graph:
+        label: golem15.seo::lang.field.graph
+        type: widget
+        widget: golem15-seo-graph
+        action: seo_graph
+        fill: [seo_schema]
+        span: full
+        context: update
+        tab: golem15.seo::lang.tab.seo
+    seo_effective:
+`, 1)
+}
+
+// seoTab is the form extension of content type key of kind.
+func (p *Plugin) seoTab(key, kind string) *pact.AdminFormExtension {
 	return &pact.AdminFormExtension{
-		FieldsYAML:  []byte(seoTabYAML),
+		FieldsYAML:  []byte(seoTabFor(key, kind)),
 		Permissions: []string{controllers.PermissionManage},
 		Visible: func(ctx context.Context) bool {
 			return p.injected(ctx, key)
 		},
-		Dir:     "extension",
-		Actions: []pact.AdminAction{classes.RecordSnippetAction(p.Service, key, "golem15.seo::lang.snippet.action", controllers.PermissionManage)},
+		Dir: "extension",
+		Actions: []pact.AdminAction{
+			classes.RecordSnippetAction(p.Service, key, "golem15.seo::lang.snippet.action", controllers.PermissionManage),
+			classes.RecordGraphAction(p.Service, key, "golem15.seo::lang.graph.action", controllers.PermissionManage),
+		},
 		PartialData: func(ctx context.Context, name string, record any) (any, error) {
 			return p.seoTabPartial(ctx, key, name, record)
 		},
@@ -289,6 +334,13 @@ func (p *Plugin) loadSEOTab(ctx context.Context, key string, in pact.AdminFormLo
 		}
 		out[classes.FieldPrefix+column] = perLocale
 	}
+	out[classes.FieldPrefix+classes.DataSchema] = classes.SharedData(entries, classes.DataSchema)
+	if typ.Content.Kind == pact.ContentKindArticle {
+		out[classes.FieldPrefix+classes.DataPrimaryParent] = map[string]any{
+			"selected": classes.SharedData(entries, classes.DataPrimaryParent),
+			"options":  svc.ParentOptions(ctx, key, in.ID, ""),
+		}
+	}
 	return out, nil
 }
 
@@ -307,7 +359,7 @@ func (p *Plugin) saveSEOTab(ctx context.Context, key string, in pact.AdminFormSa
 	}
 	values := classes.RecordValues{}
 	refusals := pact.AdminFormErrors{}
-	for _, column := range classes.EntryColumns {
+	for _, column := range append(append([]string{}, classes.EntryColumns...), classes.DataColumns...) {
 		raw, ok := in.Values[classes.FieldPrefix+column]
 		if !ok {
 			continue
@@ -349,7 +401,21 @@ func (p *Plugin) saveSEOTab(ctx context.Context, key string, in pact.AdminFormSa
 	if _, _, err := svc.SaveRecord(ctx, in.DB, classes.RecordWrite{Type: typ, ID: in.ID, Values: values}); err != nil {
 		return pact.AdminFormSaveResult{}, err
 	}
-	return pact.AdminFormSaveResult{Notices: classes.AddressNotices(typ, in.Changes, moved, "seo_status")}, nil
+	notices := classes.AddressNotices(typ, in.Changes, moved, "seo_status")
+	if _, sent := values[classes.DataSchema]; sent {
+		merged, err := svc.SchemaMerges(ctx, key, in.ID)
+		if err != nil {
+			return pact.AdminFormSaveResult{}, err
+		}
+		if len(merged) > 0 {
+			if notices == nil {
+				notices = map[string][]pact.FormFieldNotice{}
+			}
+			field := classes.FieldPrefix + classes.DataSchema
+			notices[field] = append(notices[field], merged...)
+		}
+	}
+	return pact.AdminFormSaveResult{Notices: notices}, nil
 }
 
 // localeMap reads a submitted value as locale -> text: a translatable
diff --git a/lang/en/lang.yaml b/lang/en/lang.yaml
index c83efe6..fe68506 100644
--- a/lang/en/lang.yaml
+++ b/lang/en/lang.yaml
@@ -36,6 +36,12 @@ field:
     og_title: Social title
     og_description: Social description
     og_image: Social image
+    primary_category: "Primary category (breadcrumb trail)"
+    primary_category_comment: "Sets the breadcrumb trail and the article section. Default: the first category."
+    primary_category_default: "Default (first category)"
+    schema: "Structured data"
+    schema_comment: "The schema.org type of this page in its JSON-LD graph. Shared by all languages."
+    graph: "Structured data preview"
 robots:
     llms_enabled: Serve llms.txt
     llms_enabled_comment: Lists the site's indexable pages from the sitemaps at /llms.txt, for AI tools that read it.
@@ -73,6 +79,7 @@ status:
     canonical_noindex: The canonical URL “:url” is set to noindex, so search engines may ignore both pages.
     canonical_redirected: The canonical URL “:url” redirects to “:target”. Point the canonical to the final address.
     staging: On this environment every page is served with noindex and robots.txt blocks everything (non-production lock).
+    primary_gone: "The primary category “:name” is no longer assigned, so the first category is used. Choose another one below."
 settings:
     placeholders: Placeholders
     placeholders_code: Placeholder
@@ -317,6 +324,8 @@ effective:
     source_content: Content
     source_default: Site default
     no_url: This language has no address yet. Fill in its slug and save.
+    schema: "Schema type"
+    trail: "Breadcrumb trail"
 placeholder:
     title: The content's title
     description: The content's own description or excerpt
@@ -422,6 +431,7 @@ api:
     change_not_found: The record this change names does not exist.
     op_unknown: "Unknown operation “:op”."
     conflict_noindex_published: "“:url” is a published page listed in the sitemaps; noindex removes it from search results."
+    record_only: "Only the SEO of a record has this value."
 transfer:
     title: Import and export
     delimiter: CSV delimiter
@@ -497,3 +507,16 @@ graph:
     recommended: "Missing recommended property “:property” (:type)"
     no_rules: ":type has no rich-result rules at Google; it is checked as valid schema.org only."
     all_good: "No problems: every node has its required and recommended properties."
+schema:
+    invalid_json: "The custom JSON-LD is not valid JSON: :error"
+    not_object: "The custom JSON-LD must be an object or a list of objects."
+    too_large: "The custom JSON-LD may be at most 16 KB."
+    too_deep: "The custom JSON-LD is nested more than 8 levels deep."
+    script_tag: "Remove the script tag and paste only the JSON."
+    type_unknown: "This schema type is not available for :type."
+    field_invalid: ":field: :message"
+    field_price: "Price"
+    field_currency: "Currency"
+    price_invalid: "Enter a price such as 150 or 149.99."
+    currency_invalid: "Use a three-letter currency code, e.g. PLN."
+    merged: "Saved. Your custom JSON-LD replaces :props in the generated :node node."
diff --git a/lang/pl/lang.yaml b/lang/pl/lang.yaml
index 5b15f86..cae4618 100644
--- a/lang/pl/lang.yaml
+++ b/lang/pl/lang.yaml
@@ -36,6 +36,12 @@ field:
     og_title: Tytuł w mediach społecznościowych
     og_description: Opis w mediach społecznościowych
     og_image: Obraz w mediach społecznościowych
+    primary_category: "Kategoria główna (ścieżka nawigacji)"
+    primary_category_comment: "Ustala ścieżkę nawigacji i sekcję artykułu. Domyślnie: pierwsza kategoria."
+    primary_category_default: "Domyślna (pierwsza kategoria)"
+    schema: "Dane strukturalne"
+    schema_comment: "Typ schema.org tej strony w jej grafie JSON-LD. Wspólny dla wszystkich wersji językowych."
+    graph: "Podgląd danych strukturalnych"
 robots:
     llms_enabled: Udostępniaj llms.txt
     llms_enabled_comment: Wypisuje indeksowalne strony witryny z map witryny pod /llms.txt, dla narzędzi AI, które go czytają.
@@ -75,6 +81,7 @@ status:
     canonical_noindex: Adres kanoniczny „:url” ma ustawione noindex, więc wyszukiwarki mogą zignorować obie strony.
     canonical_redirected: Adres kanoniczny „:url” przekierowuje na „:target”. Ustaw adres kanoniczny na adres docelowy.
     staging: W tym środowisku każda strona ma noindex, a robots.txt blokuje wszystko (blokada środowiska nieprodukcyjnego).
+    primary_gone: "Kategoria główna „:name” nie jest już przypisana, więc używana jest pierwsza kategoria. Wybierz inną poniżej."
 settings:
     placeholders: Znaczniki
     placeholders_code: Znacznik
@@ -323,6 +330,8 @@ effective:
     source_content: Treść
     source_default: Domyślne dla witryny
     no_url: Ta wersja językowa nie ma jeszcze adresu. Uzupełnij jej slug i zapisz.
+    schema: "Typ schema"
+    trail: "Ścieżka nawigacji"
 placeholder:
     title: Tytuł treści
     description: Własny opis lub zajawka treści
@@ -432,6 +441,7 @@ api:
     change_not_found: Rekord wskazany w tej zmianie nie istnieje.
     op_unknown: "Nieznana operacja „:op”."
     conflict_noindex_published: "„:url” to opublikowana strona z map witryny; noindex usunie ją z wyników wyszukiwania."
+    record_only: "Tę wartość ma tylko SEO rekordu."
 transfer:
     title: Import i eksport
     delimiter: Separator CSV
@@ -511,3 +521,16 @@ graph:
     recommended: "Brak zalecanej właściwości „:property” (:type)"
     no_rules: ":type nie ma reguł wyników z elementami rozszerzonymi w Google; sprawdzana jest tylko poprawność schema.org."
     all_good: "Brak problemów: każdy węzeł ma wymagane i zalecane właściwości."
+schema:
+    invalid_json: "Własny JSON-LD nie jest poprawnym JSON-em: :error"
+    not_object: "Własny JSON-LD musi być obiektem lub listą obiektów."
+    too_large: "Własny JSON-LD może mieć najwyżej 16 KB."
+    too_deep: "Własny JSON-LD jest zagnieżdżony głębiej niż 8 poziomów."
+    script_tag: "Usuń znacznik script i wklej sam JSON."
+    type_unknown: "Ten typ schema jest niedostępny dla: :type."
+    field_invalid: ":field: :message"
+    field_price: "Cena"
+    field_currency: "Waluta"
+    price_invalid: "Wpisz cenę, np. 150 lub 149,99."
+    currency_invalid: "Użyj trzyliterowego kodu waluty, np. PLN."
+    merged: "Zapisano. Twój JSON-LD zastępuje :props w wygenerowanym węźle :node."
diff --git a/mcp.go b/mcp.go
index 944f426..35e5532 100644
--- a/mcp.go
+++ b/mcp.go
@@ -48,6 +48,17 @@ func (p *Plugin) MCP() pact.MCP {
 			Permissions: []string{mcpPermission},
 		},
 
+		{
+			Name:        "get_graph",
+			Title:       "Get the structured data of a URL",
+			Description: "Shows the JSON-LD @graph a page addressed by URL emits (the nodes the CMS generates, the custom JSON-LD merged in) and every node's missing required and recommended properties per Google's rules; rules false marks a type Google has no rich-result rules for. With schema, previews an unsaved structured data value. Fix through seo_set_url_seo (schema, primary_parent) or seo_update_settings (publisher, local business).",
+			Guard:       mcpGuard,
+			Method:      http.MethodGet,
+			Path:        "/_seo/api/v1/graph",
+			Input:       apicontrollers.GetGraphInput{},
+			Permissions: []string{mcpPermission},
+		},
+
 		// URL rules (D-02).
 		{
 			Name:        "list_rules",
diff --git a/operations.go b/operations.go
index e5fd85e..cc9e629 100644
--- a/operations.go
+++ b/operations.go
@@ -51,6 +51,7 @@ var AdminOperations = []AdminOperation{
 	{ContentController, OpShow, "get_url_seo"},
 	{ContentController, OpExtensionSave, "set_url_seo"},
 	{ContentController, OpWidgetAction + ":seo_snippet", "get_url_seo"},
+	{ContentController, OpWidgetAction + ":seo_graph", "get_graph"},
 	// The social image is set by URL through MCP (uploads are no tool).
 	{ContentController, OpUpload, "set_url_seo"},
 
diff --git a/routes.go b/routes.go
index b2a51ff..02e92db 100644
--- a/routes.go
+++ b/routes.go
@@ -49,6 +49,7 @@ func (p *Plugin) Routes(r pact.Router) error {
 		api := "throttle:" + BucketAPI
 		g.Get("/seo", apicontrollers.GetSEO(p.Service), api)
 		g.Put("/seo", apicontrollers.SetSEO(p.Service), api)
+		g.Get("/graph", apicontrollers.Graph(p.Service), api)
 		g.Get("/rules", apicontrollers.ListRules(p.Service), api)
 		g.Post("/rules", apicontrollers.CreateRule(p.Service), api)
 		g.Get("/rules/{id}", apicontrollers.ShowRule(p.Service), api)
diff --git a/seo_tab_test.go b/seo_tab_test.go
index 1c92333..b177637 100644
--- a/seo_tab_test.go
+++ b/seo_tab_test.go
@@ -370,7 +370,7 @@ func TestSEOTab(t *testing.T) {
 	env := bootEnv(t)
 	token := env.admin(t, true)
 
-	want := "seo_status seo_snippet seo_title seo_description seo_keyphrase seo_canonical seo_robots seo_og_title seo_og_description seo_og_image seo_effective"
+	want := "seo_status seo_snippet seo_title seo_description seo_keyphrase seo_canonical seo_robots seo_og_title seo_og_description seo_og_image seo_schema seo_graph seo_effective"
 	fields := env.formSchema(t, token, "acme/pages/pages")
 	var seoFields []string
 	for _, f := range fields {
diff --git a/structured_data_test.go b/structured_data_test.go
index ccec4f1..192c14b 100644
--- a/structured_data_test.go
+++ b/structured_data_test.go
@@ -598,3 +598,264 @@ func TestPagedAlternates(t *testing.T) {
 		t.Fatalf("paged alternates = %s", got)
 	}
 }
+
+// schemaJSON encodes a seo_schema value.
+func schemaJSON(t *testing.T, typ string, fields map[string]string, custom string) string {
+	t.Helper()
+	return asJSON(t, map[string]any{"type": typ, "fields": fields, "custom": custom})
+}
+
+// TestCustomJSONLD covers E8's server rules (UI-SPEC C17, D-44, T-33-24):
+// every refusal answers 422 with its schema.* copy, a custom node with a
+// generated @id merges into it with the schema.merged notice, a new node
+// is appended, and the stored value is re-serialised.
+func TestCustomJSONLD(t *testing.T) {
+	env := bootBlog(t)
+	token := env.admin(t, true)
+	id := env.createPage(t, token, map[string]any{"title": "About us", "slug": "about", "excerpt": "Who we are", "published": true})
+	findField(t, env.formSchema(t, token, "acme/pages/pages"), "seo_schema")
+	findField(t, env.formSchema(t, token, "acme/pages/pages"), "seo_graph")
+	form := adminAPI("/acme/pages/pages/" + id)
+	save := func(value string) *httptest.ResponseRecorder {
+		return env.call(t, http.MethodPut, form, token, map[string]any{"title": "About us", "slug": "about", "excerpt": "Who we are", "published": true, "seo_schema": value})
+	}
+	deep := strings.Repeat(`{"a":`, 9) + "1" + strings.Repeat("}", 9)
+	for _, c := range []struct{ name, value, message string }{
+		{"invalid", schemaJSON(t, "", nil, `{"@type": "Thing",`), "The custom JSON-LD is not valid JSON: line 1, column"},
+		{"not an object", schemaJSON(t, "", nil, `42`), "must be an object or a list of objects"},
+		{"list of scalars", schemaJSON(t, "", nil, `[1, 2]`), "must be an object or a list of objects"},
+		{"too large", schemaJSON(t, "", nil, `{"description": "`+strings.Repeat("x", 17000)+`"}`), "may be at most 16 KB"},
+		{"too deep", schemaJSON(t, "", nil, deep), "nested more than 8 levels deep"},
+		{"script", schemaJSON(t, "", nil, `{"name": "</script><script>alert(1)</script>"}`), "Remove the script tag"},
+		{"type", schemaJSON(t, "BlogPosting", nil, ""), "This schema type is not available"},
+		{"price", schemaJSON(t, "Service", map[string]string{"price": "abc"}, ""), "Enter a price such as 150"},
+		{"currency", schemaJSON(t, "Service", map[string]string{"currency": "ZLOTY"}, ""), "three-letter currency code"},
+	} {
+		t.Run(c.name, func(t *testing.T) { refusal(t, save(c.value), "seo_schema", c.message) })
+	}
+
+	page := siteURL + "/pages/about"
+	custom := `[{"@id": "` + page + `#webpage", "name": "Custom name", "about": "a<b"}, {"@id": "` + page + `#faq", "@type": "FAQPage", "name": "FAQ"}]`
+	rec := save(schemaJSON(t, "AboutPage", nil, custom))
+	if rec.Code != http.StatusOK {
+		t.Fatalf("save = %d %s", rec.Code, rec.Body.String())
+	}
+	var merged string
+	for _, n := range saveNotices(t, rec.Body.Bytes()) {
+		if n.Field == "seo_schema" {
+			merged = n.Message
+		}
+	}
+	if merged != "Saved. Your custom JSON-LD replaces about, name in the generated AboutPage node." {
+		t.Fatalf("merge notice = %q (%s)", merged, rec.Body.String())
+	}
+	nodes := graphNodes(t, env.resolve(t, "/pages/about"))
+	if p := nodes["AboutPage"]; p == nil || p["name"] != "Custom name" || p["about"] != "a<b" || idOf(p["isPartOf"]) != siteURL+"/#website" {
+		t.Fatalf("merged page node = %v", nodes)
+	}
+	if faq := nodes["FAQPage"]; faq == nil || faq["@id"] != page+"#faq" {
+		t.Fatalf("appended node = %v", nodes)
+	}
+	var stored string
+	if err := env.db.Raw(`SELECT data->>'schema' FROM golem15_seo_entries WHERE model_type = ? AND record_id = ? AND locale = 'en'`, pagesModel, id).Scan(&stored).Error; err != nil {
+		t.Fatal(err)
+	}
+	if !strings.Contains(stored, `\u003c`) || strings.Contains(stored, "a<b") || !strings.Contains(stored, `"type":"AboutPage"`) {
+		t.Fatalf("stored value = %s, want re-serialised JSON with < escaped", stored)
+	}
+	var pl string
+	if err := env.db.Raw(`SELECT COALESCE(data->>'schema', '') FROM golem15_seo_entries WHERE model_type = ? AND record_id = ? AND locale = 'pl'`, pagesModel, id).Scan(&pl).Error; err != nil || pl != stored {
+		t.Fatalf("pl row schema = %q err=%v, want the shared value", pl, err)
+	}
+	// The SEO tab loads the stored value; an empty value resets it.
+	if show := env.expect(t, http.StatusOK, http.MethodGet, form, token, nil).Body.String(); !strings.Contains(show, `"seo_schema":"{`) {
+		t.Fatalf("show lacks seo_schema: %s", show)
+	}
+	env.expect(t, http.StatusOK, http.MethodPut, form, token, map[string]any{"title": "About us", "slug": "about", "excerpt": "Who we are", "published": true, "seo_schema": ""})
+	if nodes := graphNodes(t, env.resolve(t, "/pages/about")); nodes["WebPage"] == nil || nodes["FAQPage"] != nil {
+		t.Fatalf("reset graph = %v", nodes)
+	}
+}
+
+// TestGraphPerKind covers the node of every kind (D-43, D-94): a
+// collection, a profile, a registry offer with Service fields, a registry
+// contact page, and the home page's SearchAction.
+func TestGraphPerKind(t *testing.T) {
+	env := bootBlog(t, "SUMMER_GOLEM15__SEO__SEARCH_URL=/szukaj?q={search_term_string}")
+	token := env.admin(t, true)
+
+	nodes := graphNodes(t, env.resolve(t, "/blog/category/recipes"))
+	if p := nodes["CollectionPage"]; p == nil || idOf(p["mainEntity"]) != siteURL+"/blog/category/recipes#itemlist" {
+		t.Fatalf("collection = %v", nodes)
+	}
+	nodes = graphNodes(t, env.resolve(t, "/blog/author/jan"))
+	if p, person := nodes["ProfilePage"], nodes["Person"]; p == nil || person == nil || idOf(p["mainEntity"]) != siteURL+"/blog/author/jan#profile" || person["@id"] != siteURL+"/blog/author/jan#profile" || person["name"] != "Jan Kowalski" {
+		t.Fatalf("profile = %v", nodes)
+	}
+
+	api := "/_seo/api/v1/pages"
+	env.expect(t, http.StatusCreated, http.MethodPost, api, token, map[string]any{"url": "/oferta", "title": "Warsztaty", "kind": "offer"})
+	env.expect(t, http.StatusCreated, http.MethodPost, api, token, map[string]any{"url": "/kontakt", "title": "Kontakt", "kind": "page"})
+	set := func(url, value string) {
+		t.Helper()
+		env.expect(t, http.StatusOK, http.MethodPut, "/_seo/api/v1/seo", token, map[string]any{"url": url, "values": map[string]any{"schema": value}})
+	}
+	set("/oferta", schemaJSON(t, "", map[string]string{"serviceType": "Warsztaty grzybowe", "areaServed": "Warszawa, Kraków", "price": "149,99", "currency": "pln"}, ""))
+	nodes = graphNodes(t, env.resolve(t, "/oferta"))
+	svc := nodes["Service"]
+	if svc == nil || idOf(svc["provider"]) != siteURL+"/#organization" || asJSON(t, svc["areaServed"]) != `["Warszawa","Kraków"]` || svc["serviceType"] != "Warsztaty grzybowe" {
+		t.Fatalf("service = %v", nodes)
+	}
+	if got := asJSON(t, svc["offers"]); got != `{"@type":"Offer","price":"149.99","priceCurrency":"PLN","url":"https://www.example.test/oferta"}` {
+		t.Fatalf("offer = %s", got)
+	}
+	set("/kontakt", schemaJSON(t, "ContactPage", nil, ""))
+	nodes = graphNodes(t, env.resolve(t, "/kontakt"))
+	if p := nodes["ContactPage"]; p == nil || idOf(p["mainEntity"]) != siteURL+"/#organization" {
+		t.Fatalf("contact = %v", nodes)
+	}
+	// The API refuses what the SEO tab refuses; a rule-only URL takes no
+	// structured data.
+	rec := env.call(t, http.MethodPut, "/_seo/api/v1/seo", token, map[string]any{"url": "/kontakt", "values": map[string]any{"schema": schemaJSON(t, "NewsArticle", nil, "")}})
+	refusal(t, rec, "schema", "This schema type is not available")
+
+	home := graphNodes(t, env.resolve(t, "/"))
+	action, _ := home["WebSite"]["potentialAction"].(map[string]any)
+	if action["@type"] != "SearchAction" || asJSON(t, action["target"]) != `{"@type":"EntryPoint","urlTemplate":"https://www.example.test/szukaj?q={search_term_string}"}` {
+		t.Fatalf("SearchAction = %v", home["WebSite"])
+	}
+	for _, n := range []string{"Product", "Offer"} {
+		if home[n] != nil {
+			t.Fatalf("e-commerce node %s", n)
+		}
+	}
+}
+
+// TestGraphTool covers GET /_seo/api/v1/graph (seo_get_graph, D-46,
+// D-10, T-33-27): the graph and findings, the unsaved schema preview, the
+// permission, and primary_parent through seo_set_url_seo and apply_batch.
+func TestGraphTool(t *testing.T) {
+	env := bootBlog(t)
+	token := env.admin(t, true)
+	other := env.admin(t, false)
+	target := "/_seo/api/v1/graph?url=" + urlQueryEscape("/blog/first-post")
+	env.expect(t, http.StatusForbidden, http.MethodGet, target, other, nil)
+	env.expect(t, http.StatusUnauthorized, http.MethodGet, target, "", nil)
+
+	var answer struct {
+		Locale string         `json:"locale"`
+		URL    *string        `json:"url"`
+		Graph  map[string]any `json:"graph"`
+		Nodes  []struct {
+			ID       string `json:"id"`
+			Type     string `json:"type"`
+			Rules    bool   `json:"rules"`
+			Findings []struct {
+				Level    string `json:"level"`
+				Property string `json:"property"`
+			} `json:"findings"`
+		} `json:"nodes"`
+	}
+	body := env.expect(t, http.StatusOK, http.MethodGet, target, token, nil).Body.Bytes()
+	if err := json.Unmarshal(body, &answer); err != nil || answer.Locale != "en" || answer.URL == nil || *answer.URL != siteURL+"/blog/first-post" || answer.Graph["@context"] != "https://schema.org" {
+		t.Fatalf("graph answer = %s err=%v", body, err)
+	}
+	rules := map[string]bool{}
+	findings := map[string]string{}
+	for _, n := range answer.Nodes {
+		rules[n.Type] = n.Rules
+		for _, f := range n.Findings {
+			findings[n.Type+"."+f.Property] = f.Level
+		}
+	}
+	if !rules["BlogPosting"] || rules["WebPage"] || !rules["VideoObject"] || !rules["BreadcrumbList"] {
+		t.Fatalf("rules = %v", rules)
+	}
+	if findings["Organization.logo"] != "recommended" || len(findings) != 1 {
+		t.Fatalf("findings = %v (%s)", findings, body)
+	}
+
+	// The unsaved schema preview.
+	preview := target + "&schema=" + urlQueryEscape(schemaJSON(t, "NewsArticle", nil, ""))
+	if b := env.expect(t, http.StatusOK, http.MethodGet, preview, token, nil).Body.String(); !strings.Contains(b, `"type":"NewsArticle"`) {
+		t.Fatalf("preview = %s", b)
+	}
+	refusal(t, env.call(t, http.MethodGet, target+"&schema="+urlQueryEscape(schemaJSON(t, "ContactPage", nil, "")), token, nil), "schema", "This schema type is not available")
+	if b := env.expect(t, http.StatusOK, http.MethodGet, "/_seo/api/v1/graph?url=%2Fnowhere", token, nil).Body.String(); !jsonContains(b, `"url":null`) {
+		t.Fatalf("missing page = %s", b)
+	}
+
+	// The validator on its own: missing image, uploadDate and address.
+	resetBlog()
+	blogMu.Lock()
+	blogRecords[postTypeKey][0].PublishedAt = nil
+	blogRecords[postTypeKey][0].Locales[0].Images = nil
+	blogRecords[postTypeKey][0].Locales[0].Image = ""
+	blogMu.Unlock()
+	body = env.expect(t, http.StatusOK, http.MethodGet, target, token, nil).Body.Bytes()
+	_ = json.Unmarshal(body, &answer)
+	findings = map[string]string{}
+	for _, n := range answer.Nodes {
+		for _, f := range n.Findings {
+			findings[n.Type+"."+f.Property] = f.Level
+		}
+	}
+	if findings["BlogPosting.image"] != "recommended" || findings["VideoObject.uploadDate"] != "required" || findings["BlogPosting.datePublished"] != "recommended" {
+		t.Fatalf("findings = %v", findings)
+	}
+	resetBlog()
+
+	// primary_parent through seo_set_url_seo (every locale row) and
+	// apply_batch with dry_run.
+	rec := env.call(t, http.MethodPut, "/_seo/api/v1/seo", token, map[string]any{"url": "/blog/first-post", "values": map[string]any{"primary_parent": "acme-section:9"}})
+	refusal(t, rec, "primary_parent", "")
+	env.expect(t, http.StatusOK, http.MethodPut, "/_seo/api/v1/seo", token, map[string]any{"url": "/blog/first-post", "values": map[string]any{"primary_parent": "acme-section:2"}})
+	var rows int64
+	if err := env.db.Raw(`SELECT COUNT(*) FROM golem15_seo_entries WHERE model_type = ? AND record_id = '1' AND data->>'primary_parent' = 'acme-section:2'`, postModel).Scan(&rows).Error; err != nil || rows != 2 {
+		t.Fatalf("rows with primary_parent = %d err=%v, want both locales", rows, err)
+	}
+	if got := crumbNames(env.resolve(t, "/pl/blog/pierwszy-wpis")); got != "Strona główna > Pierwszy wpis" {
+		t.Fatalf("pl trail = %s (Mushrooms has no pl page)", got)
+	}
+	batch := map[string]any{"dry_run": true, "changes": []map[string]any{{"op": "set_seo", "url": "/blog/first-post", "values": map[string]any{"primary_parent": "acme-section:1"}}}}
+	env.expect(t, http.StatusOK, http.MethodPost, "/_seo/api/v1/batch", token, batch)
+	if got := crumbNames(env.resolve(t, "/blog/first-post")); got != "Home > Mushrooms > First post" {
+		t.Fatalf("trail after a dry run = %s", got)
+	}
+	batch["dry_run"] = false
+	env.expect(t, http.StatusOK, http.MethodPost, "/_seo/api/v1/batch", token, batch)
+	if got := crumbNames(env.resolve(t, "/blog/first-post")); got != "Home > Recipes > First post" {
+		t.Fatalf("trail after the batch = %s", got)
+	}
+
+	// P1: a stored primary parent the record no longer has.
+	blogMu.Lock()
+	blogRecords[postTypeKey][0].Parents = []pact.ContentRef{{Type: categoryTypeKey, ID: "2"}}
+	blogMu.Unlock()
+	defer resetBlog()
+	status, err := env.seoPlugin(t).Service().RecordStatus(t.Context(), postTypeKey, "1")
+	if err != nil {
+		t.Fatal(err)
+	}
+	found := false
+	for _, c := range status.Callouts {
+		found = found || strings.Contains(c.Title, "The primary category “Recipes” is no longer assigned")
+	}
+	if !found {
+		t.Fatalf("P1 callouts = %v", status.Callouts)
+	}
+	if got := crumbNames(env.resolve(t, "/blog/first-post")); got != "Home > Mushrooms > First post" {
+		t.Fatalf("trail with a gone primary = %s", got)
+	}
+	eff, err := env.seoPlugin(t).Service().RecordEffective(t.Context(), postTypeKey, "1")
+	if err != nil {
+		t.Fatal(err)
+	}
+	rows2 := map[string]string{}
+	for _, r := range eff.Locales[0].Rows {
+		rows2[r.Property] = r.Value
+	}
+	if rows2["Schema type"] != "BlogPosting" || rows2["Breadcrumb trail"] != "Home › Mushrooms › First post" {
+		t.Fatalf("P2 rows = %v", rows2)
+	}
+}