sm-seo-plugin/classes/schema/graph.go

// Package schema builds the JSON-LD @graph of a page (D-43): one
// {"@context": "https://schema.org", "@graph": [...]} object whose nodes
// link to each other by @id (P33-22). It works on plain data only, so the
// resolver, the admin preview and the MCP tool share one builder.
package schema

import (
	"context"
	"strings"
	"time"
)

// Context is the @context of every graph.
const Context = "https://schema.org"

// The schema.org types the builder generates or an editor may choose. No
// e-commerce type is offered (out of scope).
const (
	TypeWebPage        = "WebPage"
	TypeAboutPage      = "AboutPage"
	TypeContactPage    = "ContactPage"
	TypeCollectionPage = "CollectionPage"
	TypeProfilePage    = "ProfilePage"
	TypeBlogPosting    = "BlogPosting"
	TypeArticle        = "Article"
	TypeNewsArticle    = "NewsArticle"
	TypeService        = "Service"
	TypeWebSite        = "WebSite"
	TypeOrganization   = "Organization"
	TypePerson         = "Person"
	TypeBreadcrumbList = "BreadcrumbList"
	TypeVideoObject    = "VideoObject"
	TypeLocalBusiness  = "LocalBusiness"
)

// The content kinds the builder knows (pact.ContentKind* values).
const (
	KindArticle    = "article"
	KindCollection = "collection"
	KindProfile    = "profile"
	KindPage       = "page"
)

// The registry page kinds whose default type is Service.
const (
	VariantOffer   = "offer"
	VariantService = "service"
)

// The publisher types of the settings.
const (
	PublisherOrganization = "organization"
	PublisherPerson       = "person"
)

// LocalTypes are the LocalBusiness types the settings offer (UI-SPEC C20).
var LocalTypes = []string{
	"LocalBusiness", "ProfessionalService", "Store", "FoodEstablishment",
	"HealthAndBeautyBusiness", "MedicalBusiness", "LegalService",
	"HomeAndConstructionBusiness", "AutomotiveBusiness", "FinancialService",
}

// Crumb is one breadcrumb: its name, absolute URL and site path.
type Crumb struct {
	Name string `json:"name"`
	URL  string `json:"url"`
	Path string `json:"path"`
}

// Person is an author: a name and, when the author has a page, its
// absolute URL.
type Person struct {
	Name string
	URL  string
}

// Video is an embedded video: its host and its id there.
type Video struct {
	Provider string
	ID       string
}

// Hours is one opening-hours row: a day (mon … sun) and 24-hour times.
type Hours struct {
	Day    string `json:"day"`
	Opens  string `json:"opens"`
	Closes string `json:"closes"`
}

// Local is the publisher's local business data (D-45).
type Local struct {
	Type       string
	PriceRange string
	Street     string
	PostalCode string
	City       string
	Region     string
	Country    string
	Latitude   *float64
	Longitude  *float64
	Hours      []Hours
}

// Publisher is who publishes the site (D-03, D-45): an organisation or a
// person, optionally a local business.
type Publisher struct {
	Type   string
	Name   string
	Logo   string
	URL    string
	Email  string
	Phone  string
	SameAs []string
	Local  *Local
}

// ServiceFields are the editor's Service fields (UI-SPEC C17).
type ServiceFields struct {
	ServiceType string `json:"serviceType,omitempty"`
	AreaServed  string `json:"areaServed,omitempty"`
	Price       string `json:"price,omitempty"`
	Currency    string `json:"currency,omitempty"`
}

// Input is what Build composes a page's graph from.
type Input struct {
	// Site is the site's origin without a trailing slash.
	Site string
	// URL is the page's absolute URL (its canonical address).
	URL string
	// Lang is the page's language tag (pl, pl-PL).
	Lang string
	// Home is true for the site's home page.
	Home bool
	// Kind is the content kind (article, collection, profile, page), ""
	// when the page has no record or the type names none.
	Kind string
	// Variant is the registry page kind (page, offer, service, landing).
	Variant string
	// Type is the editor's schema type, "" for the kind's default.
	Type string
	// Name and Description are the page's name and description.
	Name        string
	Description string
	// Headline is the article's headline, Name when empty.
	Headline string
	// Images are absolute image URLs, the featured one first.
	Images      []string
	PublishedAt *time.Time
	ModifiedAt  *time.Time
	Words       *int
	// Section is the article's section: its primary parent's name.
	Section string
	Authors []Person
	Videos  []Video
	// Crumbs is the breadcrumb trail, home first, the page last.
	Crumbs    []Crumb
	SiteName  string
	SearchURL string
	Publisher Publisher
	Service   ServiceFields
	// Profile is the person of a profile page; Name when empty.
	Profile *Person
}

// DefaultType is the type a page of kind (and registry variant) gets when
// the editor chose none.
func DefaultType(kind, variant string) string {
	switch kind {
	case KindArticle:
		return TypeBlogPosting
	case KindCollection:
		return TypeCollectionPage
	case KindProfile:
		return TypeProfilePage
	}
	if variant == VariantOffer || variant == VariantService {
		return TypeService
	}
	return TypeWebPage
}

// AllowedTypes lists the types an editor may choose for kind (UI-SPEC
// C17): one fixed type for collections and profiles.
func AllowedTypes(kind string) []string {
	switch kind {
	case KindArticle:
		return []string{TypeBlogPosting, TypeArticle, TypeNewsArticle}
	case KindCollection:
		return []string{TypeCollectionPage}
	case KindProfile:
		return []string{TypeProfilePage}
	}
	return []string{TypeWebPage, TypeAboutPage, TypeContactPage, TypeService}
}

// Allowed reports whether typ may be chosen for kind; "" always may.
func Allowed(kind, typ string) bool {
	if typ == "" {
		return true
	}
	for _, t := range AllowedTypes(kind) {
		if t == typ {
			return true
		}
	}
	return false
}

// EffectiveType is the page's schema type: the editor's choice when it is
// allowed for the kind, else the default.
func EffectiveType(kind, variant, typ string) string {
	if typ != "" && Allowed(kind, typ) {
		return typ
	}
	return DefaultType(kind, variant)
}

// isArticle reports whether typ is an article type.
func isArticle(typ string) bool {
	return typ == TypeBlogPosting || typ == TypeArticle || typ == TypeNewsArticle
}

// IDs are the @id values of a page (P33-22).
type IDs struct {
	WebSite    string
	Publisher  string
	Logo       string
	WebPage    string
	Breadcrumb string
	Article    string
	ItemList   string
	Profile    string
	Service    string
}

// PageIDs returns the @id values of a page at url on site.
func PageIDs(site, url, publisherType string) IDs {
	pub := site + "/#organization"
	if publisherType == PublisherPerson {
		pub = site + "/#person"
	}
	return IDs{
		WebSite:    site + "/#website",
		Publisher:  pub,
		Logo:       site + "/#logo",
		WebPage:    url + "#webpage",
		Breadcrumb: url + "#breadcrumb",
		Article:    url + "#article",
		ItemList:   url + "#itemlist",
		Profile:    url + "#profile",
		Service:    url + "#service",
	}
}

// Build composes the page's graph: the page node (WebPage or its subtype),
// its BreadcrumbList when the trail has two items or more, the WebSite and
// the publisher, and per kind the article with its videos, the profile's
// person or the service.
func Build(_ context.Context, in Input) (map[string]any, error) {
	typ := EffectiveType(in.Kind, in.Variant, in.Type)
	ids := PageIDs(in.Site, in.URL, in.Publisher.Type)
	var graph []map[string]any

	page := webPageNode(in, typ, ids)
	graph = append(graph, page)
	if isArticle(typ) {
		graph = append(graph, articleNode(in, typ, ids))
	}
	switch typ {
	case TypeProfilePage:
		graph = append(graph, profileNode(in, ids))
	case TypeService:
		graph = append(graph, serviceNode(in, ids))
	}
	if crumbs := breadcrumbNode(in.Crumbs, ids); crumbs != nil {
		graph = append(graph, crumbs)
	}
	graph = append(graph, videoNodes(in, ids)...)
	graph = append(graph, webSiteNode(in, ids))
	if pub := PublisherNode(in.Site, in.Publisher, in.SiteName); pub != nil {
		graph = append(graph, pub)
	}
	nodes := make([]any, len(graph))
	for i, n := range graph {
		nodes[i] = n
	}
	return map[string]any{"@context": Context, "@graph": nodes}, nil
}

// put sets key to a non-empty string value.
func put(n map[string]any, key, value string) {
	if v := strings.TrimSpace(value); v != "" {
		n[key] = v
	}
}

// ref is an @id reference.
func ref(id string) map[string]any { return map[string]any{"@id": id} }

// date formats a time for schema.org (RFC 3339, UTC).
func date(t *time.Time) string {
	if t == nil || t.IsZero() {
		return ""
	}
	return t.UTC().Format(time.RFC3339)
}